A commercial that sells — not just one that looks good. A commercial, product video or social ad: concept, filming and editing from a single pair of hands. Fixed price, no agency chaos. For companies between Augsburg, Munich, Nuremberg and Ulm.
Your new product has been on the market for three months. Your sales team explains it from scratch in every meeting — and does it well. It just does not scale.
Online, a prospect finds a spec sheet, a product photo on a white background and some text someone wrote years ago. None of it shows what the thing can actually do.
Why most ad videos do nothing
They are pretty but interchangeable. Nice images, a music bed, a logo at the end — and afterwards nobody knows what to do.
A good commercial does not start with the camera. It starts with two questions: who do you want to reach, and what should they do next? Only once that is clear is it worth mounting a lens. The clearest message wins, not the prettiest footage.
When a commercial pays off
- A new product or service that needs explaining
- A trade fair — something that works at the booth without sound
- An ad campaign on Instagram, LinkedIn or YouTube
- Sales support — a link your reps send before a meeting
- A relaunch or rebrand no one outside has noticed yet
If none of that applies to you, I will say so in the first call. A film without a reason is wasted money.
What you get
- A commercial or product video, 30 to 90 seconds
- Cut-downs of 15 to 30 seconds for ads and trade fairs
- Vertical clips for Instagram, LinkedIn and Facebook
- A trade-fair version that works without sound
- Usage rights for all your own channels
Commercial or image film?
In short: a commercial sells, an image film shows who you are. The commercial works towards an action; the image film builds trust. If you would rather show what your company stands for, the corporate image film is the right choice. If it is about a specific product or campaign, you are in the right place here.
Why one person instead of an agency
With me you know up front what you get and what it costs — one package, one fixed price. And you know who films at your site: me. No rotating team, one contact from the first call to the finished film. I sharpened my craft on productions for luxury hotels, where every frame has to sit, and I bring that standard to your commercial.
See a finished film
What it costs
One package, one price. The price is fixed before we shoot.
Social ad package — €2,900
Half a shoot day, four vertical clips of 15 to 30 seconds for Instagram, LinkedIn and Facebook. No main film — for anyone who wants to test in ads first.
Commercial — €3,900
One shoot day, a main film of 30 to 90 seconds, two cut-downs for ads and trade fairs, three vertical clips, all usage rights.
Commercial plus product video — €6,400
Two films from one shoot day: the commercial for your campaign and a product video that explains how your product actually works. Plus drone footage, a silent trade-fair version and six vertical clips.
Add-ons: drone footage €590, second shoot day €1,900. All prices net, plus VAT.
And if you are genuinely not happy at the end, you get your money back minus 30 percent — provided you tell me within 14 days and the film is not published yet. That puts almost all of the risk on me.
★★★★★ From the first briefing through the shoot and the edit to the final production, Heiko showed outstanding professionalism and a deep understanding of my target group. He created a relaxed, inspiring atmosphere on set and delivered a fantastic film that captured my vision perfectly. His standard of quality and his eye for detail were exceptional. I warmly recommend him to anyone looking for first-class video production.
Christiane H.
Where I film
I film within roughly 150 km of Donauwörth — from Nuremberg to Munich, from Ulm to Regensburg — with no travel surcharge. Need short-form only? Have a look at my social media clips, or see all my services.
Let us talk for 15 minutes
Free and non-binding. Tell me what you want to advertise — then I will tell you honestly whether and how a commercial helps.
Frequently asked questions
What does a commercial cost?
From €3,900 net, including concept, one shoot day, editing and one round of revisions. If you only need clips for ads, it starts at €2,900. After a first call you get a fixed-price offer: one package, one price.
Do I also get short versions for social media?
Yes. From a single shoot day you get cut-downs and vertical clips for Instagram, LinkedIn and Facebook — all from one budget.
What about areas or products that must not be shown?
We define those together before the shoot. On request I sign a non-disclosure agreement. The raw footage stays with me and is deleted after the project on request; nothing is published without your written approval.
Do you also come to Munich, Nuremberg or Ulm?
Yes. My area covers roughly 150 km around Donauwörth and includes Augsburg, Munich, Ingolstadt, Nuremberg and Ulm — with no travel surcharge within that radius.